Mello Music Group, 2014
Apollo Brown is one of the most cinematic producers of our generation. Painting pictures on MPC murals, the way he can fluctuate his sound to varying projects while retaining his patented style is one of the greatest accomplishments very few producers achieve these days. From the blue-collar sound and feel of Ugly Heroes, to the gritty slam of Dice Game, to his re-working of Adrian Younge’s Twelve Reasons to Die, every project Apollo embarks on is an individual branch on his overall tree of sound. Like any branch from a tree, there are characteristics that are shared among many of the other branches, but also characteristics unlike any other branch hanging on the tree.
Thirty Eight is his newest project, and as it crackles and spits, clear-cut imagery and cinematic sounds burst from the record’s framework. “All You Know” rattles with Apollo’s coveted hard-hitting boom-bap and intense sound cuts (this time a quick synth one-hitter), but it also twinkles and rattles as if it’s playing along to a Great Gatsby-like car chase. On “Dirt on the Ground,” the production is layered into typical Apollo Brown fashion, with repetitive samples ooh’ing and ahh’ing throughout the track, but there’s also an added background buzzing that makes the song accompany the visuals to something like Road to Perdition. The album’s big surprise, “Felonious,” glides smoothly under a rush of synth pads and a cool and collected guitar melody that shows us what tricks Apollo Brown has hiding for us at every turn.
So yes, with Thirty Eight you’ll hear the quirks and familiarities Apollo Brown is known for. But you’ll also hear new and intriguing sounds that he is unleashing for the first time as an overall ode to 70s Blaxploitation soundtracks. Much like any tree and its branches, Apollo’s discography has all the features you expect to hear and new ones sprouting with each branch.
There is no question that over the years, Apollo Brown has established himself as one of the most consistently bangin’ producers in hip-hop. Whether he is making beats for a group (The Left and Ugly Heroes), an individual MC (Boog Brown, Hassaan Mackey, Guilty Simpson and OC) or an instrumental album, there is a cleanliness to his music that allows him to work in many different situations. While Apollo Brown beats have come to be associated with heavy sampling and hefty drums, he has still been able to create different sounding beats and adapt to the various projects he’s been a part of. There is certainly a formula to the way he does things and its a damn good one. His most recent instrumental project, Thirty Eight, showcases this. The predominant musical characteristics are recognizably Apollo Brown. However, he brings a completely new thematic element to this album that is much scratchier and rough around the edges.
Released in April 2014, Thirty Eight is more soundtrack-like than anything else, the music painting vivid scenes when bumped at the appropriate levels. The description of the record via the Bandcamp Page reads:
“These are suites sounding from long barrels held by lone men lurking in grimy project hallways. Tinged with revenge and regret, shrouded in thick tendrils of hollow-point smoke, the songs have all the makings of an epic gangster tragedy. They’re also great when paired with anything Raymond Chandler.”
With its lack of lyricism, the brilliance of a well-made instrumental album is that it allows the listener to imagine. Brown’s Thirty Eight does this extremely well, creating a vast expanse of musical landscapes and potential stories. With blaring horns and a slow tempo, “The Warning” sounds like the build up to a drive-by shooting in 1940’s Los Angeles. “Lonely and Cold” could accompany a scene in a 1970’s Blaxploitation film set within a murky shipyard stacked with smuggled goods. The twangs of “The Laughter Faded” creates a terribly hollow feeling of despair and the loss of prosperity and good times as the title suggests.
With Thirty Eight, Apollo Brown has created an album that should be a welcome addition to the rotation to those that already support Apollo’s work as well as for those that aren’t as familiar. Using certain elements of his tried and true method of sampling while adding new textures and styles to his sound, Thirty Eight comes across as a much needed soundtrack to the Noir/ Mafioso/ Blaxploitation genres that are colorful and full of drama. The beauty of this record is that it allows the listener to create their own ideas and stories without abandoning Brown’s overall vision of the project. Additionally, Apollo Brown continues to demonstrate why he is one of the most dependable and skilled producers around.