Tag Archives: Ellen Degeneres

The Power of a Co-sign: How Far It Can Take A Hip-Hop Artist

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By: Uba Anyadiegwu

What exactly is a “co-sign?”

It’s quite simple: it is when an artist, usually someone with commercial success, gives a different artist, usually someone with lower success, a shout-out by acknowledging that they like his/her music. Co-signs can also be when those successful artists allow up-and-coming artists to be featured on their songs. Co-signs truly fuel why every artist is commercially popular today. Every hip-hop artist at one point in their career was given a co-sign; and because of that co-sign, this was the main reason why they were able to achieve mainstream success. Every artist dreams to receive some kind of co-sign from another artist. Without co-signs, artist diversity in hip-hop would be very shallow. Artists such as Kanye West, Drake, Kendrick Lamar, Macklemore and Chance the Rapper all received co-signs. So, who co-signed them?

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